Creative Direction | UX Product Visual Design | Art Direction | Graphic Design
Wayne State University - College of Fine, Performing and Communication Art
BFA - Design
Principle Designer
WessonCreative | July 2005 - Present
An experienced designer with a strong conceptual thinker, and an outstanding visual and strategically focused designer with proven leadership abilities. Hands-on leader in creative concepting and strategy development. Extensive understanding of product development, brand marketing, brand objectives, consumer needs, and the value of effective communications.
Senior UX Product Designer
Tek Systems/FordPro | May 2019 - Present
Collaborating with product teams to conceive, design, test, and rapidly build new products and services that think comprehensively about solutions — from branding, CX, human center design UX/UI & visual design to interface design. Provided high and low-fidelity UX wireframes and prototypes using the Sketch and InVision apps while supporting the internal marketing and development teams to problem-solve a wide range of business objectives.
Senior UX Product Designer
ITHAKA/JSTOR | Mar. 2013 - May 2019
A UX/Senior Product Designer on the UX/Design Team for ITHAKA/JSTOR; a digital library for scholars, researchers, and students. Design and present user-centered best practice ideas and concepts for useful and engaging solutions for web, mobile, print, and responsive frameworks. Work with UX Architects, User Researchers, Product Managers, and Software Product Development teams to deliver design styles and visualizations that are innovative and user-friendly within the agile/scrum methodologies. Responsible for the design and development of all marketing and communication materials for JSTOR products and brands.
Associate Creative Director
Pace & Partners | Dec. 2008 - Aug. 2012
Inspired, motivated, and lead the creative teams in a high-profile State of Michigan campaign. Concept development of new business, branding, corporate identity, social marketing, TV, web, mobile, print, collateral, direct mail, events, and outdoor campaigns from concept through completion.
Associate Creative Director
JWT Specialized Communications | Aug. 1998 - July 2008
Built client relationships and provided hands-on art direction and creative direction of employment brand marketing campaigns.
Evaluate business goals and user objectives with planned user (A/B) testing
Experienced in designing wire-framing and building prototypes with Adobe Creative Suite apps, Sketch app, and Invisionapp.com
Direct visual design and voice across communication channels, including websites, printed materials, events, exhibits, designed spaces, email, social media, mobile devices, and merchandising
Inspire, motivate, and lead creative teams in the concept development of corporate identity/ logo design, social marketing/media, TV, web, mobile, print, collateral, direct mail, and outdoor campaigns from concept through completion
Extensive design and layout experience using Adobe Creative Suite - Illustrator, Indesign, Photoshop, Dreamweaver, and Flash
Responsive web design for tablets, smartphones, and multiple devices
Partner with account management teams to develop creative strategies, maintain client relationships, and work within client budgets
Creative presentations, client meetings, and new business opportunities
Direct client photoshoots, TV spots, and press checks and provide creative direction of all print, collateral, direct mail, and interactive campaigns
Self-starter, team player, collaborator, work well under pressure and meet assigned goals and expectations
UX Design
UI/Interaction Design
Human-Centered Design
Data Visualization
Infographics
Wireframes
Mock-ups
VISUAL DESIGN
Branding
Motion Graphics
Style Guides
Pattern Libraries
User workflows
Prototyping
Responsive Design
Software
Sketch/Figma
Illustrator
InDesign
After Effects
Photoshop
Powerpoint
DEVELOPMENT
Invision DSM
WordPress
Sharepoint
AEM Mobile
Interactive PDFs
Salesforce
Collaboration
Slack/Miro/Bluescape
Rally/JRA
Research/Analytic
Basecamp
User Interviews
User Testing
Addy Awards
Judges Choice - Lansing First Fridays, PSA print
Best of Show & Gold & Silver - CATA, PSA print/outdoor
Gold & Silver - OHSP, PSA national TV & outdoor
Gold - MDT national TV
Silver - Firstbank national TV
Silver - PACE & Partners - website
Telly Awards
Bronze - Firstbank national TV
Bronze - OHSP, PSA national TV
Creative Excellence Award (CEA)
Best of Category - UofM collateral
Best of Category - GM collateral/DVD, print, exhibit
WebAward
gm.com/careers
umhscareers.org
University of Michigan - School of Art & Design, student portfolio review committee - AIGA Detroit
College of Creative Studies - Graduating student portfolio review committee - AIGA Detroit
Michigan State University - Department of Advertising, student portfolio review committee
Michigan Virtual University - Photography review committee
AIGA Detroit - Member
Mid-Michigan Creative Alliance - Member